Market Demand for Color
Color is more popular than you think!
Whether for wearing color down the aisle or post-wedding dyeing to rewear, demand is only growing for dyeing services.
Did you know?
- 1 in 10 brides in the US considering a wedding dress with color
- 7.5x growth in our Dye Lab demand since launching this program and expanding to serve #BYOD brides (bring your own dress)
- 200+ customers have trusted us to deliver personalized, precise color
- 1 in 3 of our customers is interested in an ombré
- 1 in 4 of our customers are interested in black
- 2023 most popular color requests are ombré, reds, blues, and black
Chart shows color popularity for all over dyeing vs ombré dye projects. Data source: Renegade 2023 customer data.
1 in 3 projects are ombré orders. Data source: Renegade 2023 customer data.
1 in 10 brides in the US is considering a wedding dress with color, with the map showing density of popularity by area. Data source: 2022 Google Trends report.
Black is popular in nearly every state. Roughly 1 in 4 inquiries being for black dresses, typically for rewear. Data sources: 2022 Google Trends report, Renegade 2022/23 customer data.
Growth in demand for Dye Lab services since expanding to serve #BYOD clients (bring your own dress) in 2021.